Role
Copy editor
Writer
Email marketer
Tools used
Designmodo Postcards
Project years: 2016-2022
Goal
Drive visibility and awareness of the NVT-led campaigns and programs internally among SAP employees.
Process
Work with graphic and product designers to write and edit copy for email newsletters. Review and iterate on email designs and drafts to craft dynamic copy that informed and engaged target audiences. Identify relevant stories to share in newsletters for additional amplification efforts.
Impact
Newsletter content created between June 2021 to present has reached a circulation of 10,000+ SAP employees.