Role
Content strategist
Copywriter
Video producer
Email marketer
Social media marketer
Tools used
G Suite
Webflow
Frame.iO
YouTube
Project year: 2023
Goal
Create and execute a strategic multimedia content program that leverage conference content that marketing and revenue generating teams could use to drive brand awareness, encourage registrations for future events, and drive leads.
Process
Work with the Head of EMEA Demand-Gen Marketing to understand campaign goals and how they enabled and achieved the EMEA sales team’s goals and OKRs. Interview Affinity’s Senior Regional Director of Europe to get a firmer grasp of the regional audience, the types of content they consume, and their preferred content formats. Developed and built a multimedia content strategy based on these conversations that included top-of-funnel blogs, videos, and social media posts that spoke to the events’ sessions as well as encouraged audiences to engage with the Affinity team to learn more about future events and products. Focused on evergreen content creation to ensure continued engagement and awareness.
Examples:
Video: Campfire London 2023 | Navigating a new investment landscape and how to adapt
Video: Campfire London 2023 | Focus your dealmaking with CRM data
Video: Campfire London 2023 | How power users integrate Affinity into their tech stack
Video: Campfire London 2023 | Delivering exceptional investment decisions with better data
Impact
My content programs contributed to $375k new business and $315k existing business influenced from Affinity Campfire London and $470k in new business and $50k in existing business influenced following the Berlin event.