Horizons by SAP

Role
Project manager
Creative director

Tools used
Microsoft Office 365
WordPress

Project year: 2020

Goal
Establish SAP as a leader among its peers in the enterprise technology sphere through compelling thought leadership centered on the future-forward developments in context aware tech and personalized software.

The journal was available as a separate, unique landing page and as a standalone series on the SAP News Center. It was addtionally downloadable PDF.

Process
Lead content strategy and manage journal execution by collaborating with C-suite execs, writers, editors, designers, project managers, and external partners like Verizon and Microsoft to deliver asset. Additionally facilitated the pivot from a physical magazine into a digital content experience in the wake of the COVID-19 pandemic and the unexpected departure of the SAP Co-CEO.

Impact
Under my direction, Horizons by SAP shifted to an all-digital asset within 2 months, resulting in an increase in viewership by 157% over the previous year's journal.