Role
Writer
Editor
Social Media Marketer
Tools used
Microsoft Office 365
WordPress
Sprinklr
Project years: 2016-2022
Goal
Establish SAP as a leader in enterprise technology, especially with regards to innovation, employee-led entrepreneurship, and sustainability.
Process
Produce videos and write articles related to SAP events, products, leaders, partners, and customers. Experiment with interactive media formats to tell the SAP story in compelling and innovative ways as well as work with influencers and celebrities to further move the needle when it came to the SAP brand in areas beyond enterprise tech solutions, such as Michael Phelps and mental health.
Examples:
Blog: Meet 4 SAP.iO startups working to make the future of work more diverse
Article: SAP accelerates brands’ transitions to circular economy with newest venture Feather by SAP
Blog: Get to know Steven Tong, Head of SAP.iO Foundry Singapore
Blog:Two SAP.iO ventures helping SAP achieve its sustainability goals
Article: New Ventures and Technologies solutions from SAP graduate to core portfolio
Article: Empowering skincare and collaboration at Beiersdorf
Article: SAP and Bosch team up to advance IoT
Impact
Stories acted as top-of-funnel touch points for go-to-market activities for the SAP core portfolio, SAP.iO Venture Studio, SAP.iO Foundries, and the SAP.iO Intrapreneurship program.