Customer stories - SAP

Role
Writer
Video Producer
Social Media Manager

Tools used
Microsoft Office 365
Vimeo
YouTube
Sprinklr

Project years: 2016-2022

Goal
Write articles, blogs, scripts, and produce videos for sales enablement, customer-facing events, and meetings to build awareness around SAP solutions, products, and offerings.

Process
Work with core product teams such as SAP C/4HANA and ventures within the SAP.iO Venture Studio to identify compelling stories, interview customers, script and produce videos, write articles and blogs, and craft social copy for a comprehensive multimedia customer success package that focuses on the customer's point of view.

Examples

• Video: Taking Cirque du Soleil's customer experience to new heights with Qualtrics

• Video: Beiersdorf & Ruum: empowering collaboration and skin care at Beiersdorf

• Video: Früh & Ruum: saying “prost” to productivity

Impact
Customer use cases and success stories were used across various SAP go-to-market and sales teams to present to current and prospective customers.